I have created a tagline for tour.
TOUR: IT’S NOT WHAT YOU THINK.
I understand that the world at large will likely fail to appreciate the wondrous depth and subtlety of this phrase. How it applies on so many levels, speaking both to the observer (As in, where are all the groupies? The blow? The green M&Ms?) and also speaking to the band itself (as in, we were sure that City A would be a mediocre show and City B would be amazing–and we were wrong on both counts.) The line reminds us that we can neither predict or control what transpires on this epic journey, and that like quicksand, fighting the chaos will only make us sink deeper.